For Ideat’s booth at the Salone del Mobile Milano Shanghai Alberto Caiola Studio created a dynamic and interactive space with a minimal palette of two colours.
The predominant colour is a deep blue, visually striking but also allowing for a green screen effect to virtually place visitors in the concurrent exhibition in Milan via a photo stage at one end. In addition to this virtual portal to Milan, the booth housed a cafe area, magazine display and stepped seating. Scrolling LED displays run along the booth adding movement, and the magazine logo in a bold and contrasting green, applied in orthogonal projection over the stepped seating and central area of the booth, adds further dynamism, its elements shifting in the view of passers-by.
- Architect: Alberto Caiola Studio
- Location: Shanghai
- Completion: 2016
- Area: 80m2