Commission for Blueprint Magazine issue 290
Art Direction: Patrick Myles
Design: Heatherwick Studio
Lukstudio created a playful pavilion of colour and light as a pop-up store for eye wear brand Mujosh.
Taking cues from design elements of the brand’s range of sunglasses the pavilion combined retail space with an interactive ‘experience chamber’ inviting guests to play with shifting patterns of coloured light and shadow.
The basic rectilinear structure of white scaffolding supports a flat roof sheltering the interior and is intersected by three translucent prisms. Lit from within, these glow at night drawing in passersby.
location: Jing An, Shanghai
net area: 100 sqm
scope: architecture, interior, installation
project period: June – July 2016
team: Christina Luk, Yiye Lin, Alba Beroiz Blazquez, Ray Ou, Leo Wang, Celia Mahon-Heap, Cai Jin Hong, Marcello Chiado Rana
lighting consultant: Studio Illumine
3D visualization: Milos Zivkovic
general contractor: Centroid Construction
video: Vision Rouge Shanghai
special thanks to Marta Calamai
For Ideat’s booth at the Salone del Mobile Milano Shanghai Alberto Caiola Studio created a dynamic and interactive space with a minimal palette of two colours.
The predominant colour is a deep blue, visually striking but also allowing for a green screen effect to virtually place visitors in the concurrent exhibition in Milan via a photo stage at one end. In addition to this virtual portal to Milan, the booth housed a cafe area, magazine display and stepped seating. Scrolling LED displays run along the booth adding movement, and the magazine logo in a bold and contrasting green, applied in orthogonal projection over the stepped seating and central area of the booth, adds further dynamism, its elements shifting in the view of passers-by.
As part of an international campaign Cartier stores around China featured bright red ribbons seemingly weaving in and out of the existing façade. These were combined with seasonal window displays with a Ferris wheel motif.
Location: Shanghai, Dalian, Chengdu